BUILT TO LAST® (ABN 69 684 129 780) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit or make a purchase from our website.

1. Collection of Personal Information

We collect personal information that is reasonably necessary to operate our business, provide our products and services, process orders and communicate with you.

This may include:

• Contact and order information: Name, email address, phone number, shipping address, billing address and order details.
• Payment information: Payments are processed securely through our payment providers, including Shopify Payments. We do not store complete credit or debit card numbers.
• Account information: Information associated with your customer account, where applicable.
• Device information: IP address, browser type, device type, operating system and other technical information.
• Browsing and cookie information: Information about how you interact with our website, including pages viewed, links clicked and interactions with our website.

2. How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order or create an account.
• When you subscribe to our marketing communications.
• When you contact us by email or through our website.
• When you browse or interact with our website through cookies, pixels and similar technologies.
• Through third-party services that help us operate our website, process orders, analyse traffic or advertise our products.

3. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders.
• Process payments and arrange delivery.
• Provide customer service and respond to enquiries.
• Send order confirmations, shipping updates and other transactional communications.
• Send marketing communications where you have provided the consent required by law.
• Operate, maintain and improve our website.
• Analyse website traffic and customer behaviour.
• Measure and improve the effectiveness of our advertising.
• Prevent fraud, misuse and security incidents.
• Comply with applicable legal and regulatory obligations.

4. Shopify and Payment Processing

Our online store is powered by Shopify. Shopify and its service providers may process personal information in connection with our website, orders, payments, customer accounts and other ecommerce functions.

Payment information is processed through our payment providers. We do not store complete credit or debit card numbers on our own systems.

5. Shipping and Delivery

To fulfil your order, we may provide your name, shipping address, contact details and relevant order information to Australia Post and other delivery providers.

This information may be used to process, track and deliver your order.

6. Cookies, Analytics and Advertising

We use cookies, pixels and similar technologies to operate our website, understand how visitors use our website, improve our services and measure the effectiveness of our advertising.

Google Analytics

We use Google Analytics to understand how visitors use our website. This may include information about website traffic, pages viewed, device information, geographic information and interactions with our website.

Meta Pixel

We use the Meta Pixel to measure advertising performance, understand how visitors interact with our website and help us measure and improve advertising through Meta platforms.

The Meta Pixel may collect information such as device information, browsing activity and interactions with our website.

TikTok

We may use TikTok's advertising and tracking technologies, including the TikTok Pixel, to measure advertising performance, understand website activity and help us deliver and measure relevant advertising.

These technologies may collect information such as device information, browsing activity and interactions with our website.

You may be able to control certain cookies and tracking technologies through your browser settings and, where available, our cookie consent and preference tools.

7. Disclosure of Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our products and services.

These third parties may include:

• Shopify - ecommerce platform and related services.
• Payment providers - to process payments.
• Australia Post and other delivery providers - to fulfil and deliver orders.
• Google - analytics and related services.
• Meta - advertising and analytics services.
• TikTok - advertising and analytics services.
• Other technology and service providers - where necessary to operate and maintain our website and business.
• Professional advisers, government agencies or authorities - where required or permitted by law.

We do not sell your personal information to third parties.

8. Overseas Disclosure and Storage

Some of the third-party service providers we use may be located outside Australia or may store or process personal information overseas.

These may include providers associated with Shopify, Google, Meta and TikTok. Depending on the service, your information may be processed or stored in countries including the United States, Canada and other countries where our service providers or their contractors operate.

Where applicable, we take reasonable steps to handle overseas disclosures in accordance with Australian privacy law.

9. Direct Marketing

We may send you marketing communications about our products, promotions and offers where we have obtained the consent required by law.

Marketing communications will include an appropriate way to unsubscribe. You can opt out of marketing communications at any time by using the unsubscribe link provided in our marketing emails or by contacting us.

We may continue to send necessary transactional communications, such as order confirmations and shipping updates.

We comply with the Spam Act 2003 in relation to commercial electronic marketing.

10. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. Access and Correction

Subject to applicable laws and any relevant exceptions, you may request access to the personal information we hold about you and request that inaccurate or incomplete information be corrected.

To make a request, please contact:

info@btlclothing.com

We may need to verify your identity before processing an access or correction request.

12. Privacy Complaints

If you believe we have mishandled your personal information or breached an applicable Australian Privacy Principle, please contact us at:

info@btlclothing.com

We will review your complaint and respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable privacy requirements.

The updated version will be published on this page with the relevant Last updated date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact:

BUILT TO LAST®
ABN: 69 684 129 780
Email: info@btlclothing.com